It is a well-known fact that in the world of online shopping, the first impression is the last. In most cases, a customer will first come across the image of a product before he or she reads the description or looks at the review. That image can make less than a few seconds and simultaneously can make or break a sale. This is why ecommerce photo editing has become crucial for brands that want to succeed in the online shopping environment.
Regardless of the age of the store you run, it is highly beneficial to avail professional image editing services for your e-commerce company to improve its aesthetic appeal and ensure an increase in the credibility of your online store and a boost in conversion rates.
Why Ecommerce Photo Editing Matters
- Today’s online consumers are very much influenced by their eyes. Customers cannot touch, feel, or have physical contact with the products, and this makes them base their decisions on the quality, details, and trustworthiness of the product images.
- Here are the ways through which the ecommerce photo editing services can bring a change:
- Establishes Credibility of the Brand: Clean and well-organized images reassure people and reduce the influx of noise.
- Improves the Appearance of the Product: Retouching enables the illumination of some important features like texture, color, and details.
- Increases Traffic: By improving the quality of images, one is likely to attract more traffic to their website.
Essential Photo Editing Techniques for E-commerce
There are various strategies employed by professional editors to ensure the best outcome of product images. Some of the most impactful include:
- Background Removal: Eliminates backgrounds that could distract the attention of the audience from the product.
- Color Correction: It helps in maintaining the color correction of the product as close to the real product as possible.
- Shadow Creation: Adds depth and realism with drop or natural shadows.
- Image Retouching: Removes blemishes, dust, or reflections for a flawless finish.
- Ghost Mannequin: Most suitable for clothing products, it helps to demonstrate the product form without models.
These do not stop at beautifying or stylizing but enable the arrangement of the visuals to conform to your brand and the expectations of your customers.
Should You Outsource Ecommerce Photo Editing?
Managing the editing of product photos in-house can also be a daunting task, especially when one has many products. That is why a number of companies prefer outsourcing their e-commerce image editing services.
Here’s why outsourcing makes sense:
- Time-saving: You will not have to spend your time managing visuals when you can hire professionals for that.
- Saves Money: No need for the purchase of editing software or having to employ a full-time editor.
- Promotes Uniformity: Professional services ensure that there is a standard way of presenting all product listings
VisualsClipping offers the best ecommerce photo editing services, and we will work according to your requirements. From simple background cleaning to intricate work of enhancing the products, our editors are always ready to assist.
Tips for Better Product Image Performance
- If you feel that your images can be improved to another level, there are several things that you can do. Here are several less complicated but very useful pieces of advice:
- Use high-resolution images (minimum 1000px wide)
- Ensure that all your stores are of the same size and in a similar layout.
- Use different positions and provide more focus on the object.
- Ensure that your images can easily be viewed on a mobile phone
- Include a brief description of the image that is also optimized for search engines
Final Thoughts
If your product images are not persuading the customers to purchase, then it is high time that you do so. Outsourcing professional ecommerce photo editing is the strategic move many online stores may be needing.
Through the help of such reliable partners as VisualsClipping, you can enhance your visuals, gain credibility, and turn visitors into customers.
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