As it combines tradition with modern influences, fashion in Pakistan today is one of the most exciting in the country. It is evident that fashion in Pakistan tells a story of the world’s dynamic pride and fusion of culture and innovation creating an exquisite blend of wedding dresses, daily ethnic wear, and bold couture.
Have you ever wondered why what Pakistan has to offer when it comes to fashion is so different and how to put it all together for different occasions? Don’t worry, you are in the right place! Here is what you ought to know about the booming fashion boski clothing industry in the country.
What are The Stand Out Features in Pakistani Clothing Fashion?
Pakistani fashion caters to a wide array of clients and has numerous styles and types of clothing. From hand embroidery on fabrics to delight adorn traditional bridal lehangahs, every outfit is a true work of art showing the level of detail and craftsmanship in the country.
This is why Pakistani fashion is exceptional;
Blend of Cultures: To imagine the western world merging with the east and coming up with fashion filled with creativity and no constricts. One can pair a kurti with jeans or a lehanga with t-shirt and sneakers, the options are endless.
Rich Hues: Pakistani designers push the boundaries with colors. They draw inspiration from local celebrations, seasons, and festivals. From deep boski suit with coat cherry reds to releasing pastel shades, the vibrant palettes is what accentuates Pakistani culture.
Exquisite Craftsmanship: The elegance of clothing in Pakistan is amplified with distinctive handcrafting methods including Zari, Gota and Chikankari. These techniques have been inherited through ages, hence bringing culture in each piece of clothing.
Most Sought Out Categories of Fashion in Pakistan
Pakistani fashion has a plethora of categories, each tailored to specific preferences and events. Here’s a glimpse of what the fashion world of Pakistan has to offer:
- Fusion and Ethnic Ensemble
For very obvious reasons, traditional attire is still the most worn around and still offers the highest capture in the industry. It’s always in style and beautiful and sophisticated as well as greatly influences the identity of the country.
Key items of Traditional Pakistani Attire:
Shalwar Kameez – Embroidered Kameezes for Women and men’s kameez can have waistcoats, making it a versatile outfit for casual or formal events. Shalwar Kameez is the national attire of Pakistan.
Lehenga Choli – First distinct choice for marriage outfits. Exquisite and glamorous, Lehenga’s comes with bold patterns alongside silk fabric, intricate beadwork goes without saying.
Sarees – Regalia and simplistic nature combine to create a unique grace that sarees posses. They are a popular choice for formal occasions.
Tip: To enhance the overall appearance of your Desi attire make sure to wear light jewelry and wear matching khussas.
- Contemporary Wear
The younger population of Pakistan is decidedly gravitating towards contemporary wear due to modern aesthetics:
Western Inspired Clothing – Blazers, jumpsuits, and bodycon dresses are becoming increasingly popular for work and other casual events.
Fusion Wear – This is where the magic happens! Imagine an embellished crop top paired with a flowy hand-printed skirt or accessorizing a tuxedo with traditional jewelry for power dressing.
Pakistani brands like Sana Safinaz and Khaadi are making waves in this category with bold collections.
- Bridal Wear
Extravagant bridal fashion is unmatched in Pakistan. Bridal outfits are not just garments; they deliver a powerful statement and must be fully appreciated.
The big day is dominated by exotic lehengas intricately detailed with pearls, crystals, and gemstones, plus additional silks and velvets.
Designer houses like Nomi Anasari and Elan take Bridal Wear to the next level with modern couture collections.
- Pret and Lawn Wear
Lawn is every Pakistani woman’s close companion. This style and comfort combination has been effortlessly crafted into design for unbearably hot summers.
Working professionals, as well as students, go for Pret (ready-to-wear) outfits most often. From Al Karam Studios to Maria B., top brands consistently release more and more different collections each season.
Light materials and casual cuts make this segment enduringly trendy.
Dress Sense for All Events
Do you want to cultivate a wardrobe based around the South East Asian fashion? Here is your seasonal guide:
Wedding Season
At Weddings making an entrance is the top priority. Go for heavily embellished lehengas or anarkalis with stunning jewelry. Grooms can wear heavily embroidered Sherwanis with Pashmina shawls for a royal touch.
Casual Get Togethers
During more relaxed get-togethers, lawn kurtas with stylish capri pants or culottes are great. This makes for a comfortable yet stylish outfit which makes them perfect for coffee dates or hanging out with friends.
Office Chic
For the office, one can use a base of embroidered shalwar kameez or a blazer with ethnic design along with shoes or block heels for a polished look. This allows one to stay stylish while looking professional.
Festivals
Look stunning and festive with lavish embroidered sarees, a silk dupatta, and bold makeup for added flare.
Fashion That Stands Out From The Crowd:
There are some homegrown brands that are popular with a lot of people:
Khaadi – For those who want a blend of casual comfort and style with pret.
Sana Safinaz – with updated cuts and traditional lawns.
HSY – A leading fashion designer in Pakistan specializing in bridal and formal couture and ready-to-wear.
Gul Ahmed– Such a well known, traditional retail brand serving every Pakistani family seasonally for decades now.
Maria B. – Popular among women of all ages for her additional luxury prê̂t and exquisitely designed bridal outfits.
Investing in Pakistani fashion is one of the most sustainable business practices in the modern age. Support from the purchase enables the local fabricators, artists, and crafters to continue and nurture an ecosystem and the outfits crafted further strengthens the many forms of sustainable fashion. Many of the garments include intricate handcrafted details along with fabrics that are procured from the local artisans.
Prefer something more unique? How about traveling to small market places in Lahore’s Liberty Market and Karachi’s Zainab to grab some timeless fabric block printed and hand-stitched into beautiful clutches with bright shades of ajrak?
Fashion is continuously updated in Pakistan, taking new styles from other parts of the world, but still infusing some of the traditional styles that are rooted in our history. It doesn’t matter if you are buying clothes for a particular occasion or just curating a wardrobe, the rules to style remain the same, incorporate ethnic pieces with modern pieces.
At the end of the day, dressing up is about self-representation. What makes you, you? That is the beauty of engaging with Pakistani fashion, it enables you to express yourself effortlessly.
If you are feeling motivated, treat yourself to an outfit from one of the local brands or from the marketplaces mentioned above, and give us a chance to see how you style it!
