The streetwear scene has long been dominated by brands that blend style, comfort, and cultural impact. Among these, Stüssy and October’s Very Own (OVO) stand out as two powerhouses, each with a unique identity that has earned them global recognition. From the effortlessly cool Stüssy hoodie to the sleek sophistication of the OVO hoodie, these brands embody the spirit of modern streetwear.
Stüssy: A Pioneer in Streetwear
Stüssy was born in the early 1980s, the brainchild of Shawn stussy, a surfer who began by selling graphic T-shirts featuring his now-iconic logo. What started as a small operation in Laguna Beach, California, grew into a global phenomenon, shaping the streetwear landscape as we know it today.
The Stüssy Hoodie: A Wardrobe Essential
One of the brand’s most iconic pieces, the Stüssy hoodie, is a perfect representation of its ethos. With its relaxed fit, bold logo designs, and high-quality materials, the hoodie has become a staple for streetwear enthusiasts. Whether it’s a classic black design with the graffiti-inspired logo or a limited-edition collaboration piece, the Stüssy hoodie is synonymous with effortless style.
Why Stüssy Remains Relevant
- Timeless Designs: Stüssy’s aesthetic balances the edgy with the classic, making its pieces versatile and enduring. From oversized fits to playful graphics, the brand constantly reinvents itself while staying true to its roots.
- Collaborations and Cultural Impact: Over the decades, Stüssy has partnered with brands like Nike, Supreme, and Comme des Garçons. These collaborations not only keep the brand fresh but also solidify its status as a leader in streetwear.
- Global Appeal: Stüssy’s pieces, including the Stüssy hoodie, are loved by people from all walks of life. Skaters, musicians, and fashion enthusiasts alike appreciate its blend of comfort and style.
October’s Very Own: The Rise of Drake’s Streetwear Empire
In 2011, global music icon Drake co-founded October’s Very Own (OVO), starting as a music label before evolving into a full-fledged lifestyle brand. Inspired by Drake’s love for his hometown of Toronto and his sophisticated personal style, OVO has become a symbol of luxury streetwear.
The OVO Hoodie: Subtle Luxury
At the heart of OVO’s clothing line is the OVO hoodie, a piece that perfectly encapsulates the brand’s minimalist yet high-end approach. Featuring the signature owl logo and crafted from premium materials, the hoodie combines understated design with superior craftsmanship.
What Sets OVO Apart
- Drake’s Influence: As a global superstar, Drake’s association with OVO elevates the brand’s status. The OVO hoodie, often seen on the artist himself, carries a sense of exclusivity and connection to his music and persona.
- Luxury Meets Streetwear: OVO sets itself apart by blending streetwear basics with luxury detailing. This unique positioning appeals to fans looking for elevated everyday wear.
- Connection to Toronto: The brand’s deep ties to Toronto and its culture give it authenticity, resonating with locals and fans worldwide.
Stüssy and OVO: Contrasting Styles, Shared Impact
While Stüssy and October’s Very Own share a place in streetwear culture, their styles and philosophies offer distinct experiences:
- Stüssy’s Playful Edge: Stüssy thrives on bold graphics, vintage-inspired cuts, and an ever-evolving sense of fun. The Stüssy hoodie is perfect for those who love a mix of retro and contemporary vibes.
- OVO’s Sophistication: OVO opts for a cleaner, more refined aesthetic. The OVO hoodie, often adorned with subtle branding, appeals to those seeking understated luxury.
How to Style Stüssy and OVO Pieces
Both brands offer versatile pieces that can elevate your wardrobe. Here’s how to incorporate them into your outfits:
- Casual Streetwear: Pair a Stüssy hoodie with baggy jeans and high-top sneakers for a relaxed, 90s-inspired look. Add a bucket hat to complete the outfit.
- Refined Comfort: Wear an OVO hoodie with slim-fit joggers and clean white sneakers for a polished yet comfortable style.
- Layering Game: Stüssy hoodies can be layered under denim or bomber jackets for a rugged look, while OVO hoodies pair well with tailored coats for a more sophisticated vibe.
The Role of Collaborations in Their Success
Collaborations have been key to the enduring popularity of both brands. Stüssy’s partnerships with brands like Nike and Vans bring together surf culture and urban style, resulting in sought-after pieces that sell out quickly. Meanwhile, OVO has worked with Jordan Brand, Canada Goose, and even Clarks to produce limited-edition items that blend functionality with OVO’s sleek aesthetic.
For example, the Stüssy x Nike collection features hoodies, sneakers, and more, combining the best of both worlds. Similarly, the OVO x Jordan Brand collaborations often include exclusive OVO hoodies and sneakers, creating a buzz among fans.
Where to Buy Stüssy and OVO
Both brands are known for their exclusivity, and finding their products can sometimes feel like a treasure hunt. Official websites and flagship stores are the best places to start. Stüssy pieces, including the popular Stüssy hoodie, are also available at select retailers like Urban Outfitters and END Clothing.
For October’s Very Own, the OVO website and flagship stores in Toronto, New York, and London are reliable options. Additionally, resell platforms like StockX and Grailed offer opportunities to purchase rare or sold-out items, though prices can be steep.
Stüssy and OVO in Pop Culture
Both brands have left an indelible mark on pop culture. Stüssy, with its roots in surf and skate culture, became a favorite among musicians, actors, and artists in the 90s and 2000s. Celebrities like A$AP Rocky and Rihanna have been spotted wearing Stüssy, further cementing its status as a cultural icon.
OVO, on the other hand, benefits from Drake’s massive influence. The OVO hoodie is frequently worn by the rapper himself and has been seen on high-profile figures like LeBron James and The Weeknd. This visibility keeps the brand at the forefront of fashion and music.
The Future of Stüssy and OVO
As streetwear continues to dominate the fashion world, both Stüssy and October’s Very Own are poised to remain leaders in the industry. Stüssy’s ability to innovate while staying true to its heritage ensures its lasting appeal. Meanwhile, OVO’s blend of luxury and streetwear keeps it fresh and desirable for fans worldwide.
From the timeless Stüssy hoodie to the effortlessly cool OVO hoodie, these brands represent more than just clothing—they symbolize culture, creativity, and a way of life. Whether you’re drawn to Stüssy’s bold designs or OVO’s understated elegance, both offer pieces that are as stylish as they are meaningful.
In a world where fashion trends come and go, Stüssy and October’s Very Own prove that authenticity and innovation never go out of style.
