The real estate industry is highly competitive, particularly when it comes to online visibility. Most people search for properties available for sale or rent near them via a search engine since real estate is location-driven.
Surprisingly, 52% of buyers discover their dream home by browsing online, and 28% use a real estate agent. This means that if you are not appearing in search results, then you are missing out on a huge pool of potential clients.
Investing in real estate SEO services can make all the difference. This guide breaks down six expert SEO tips to help your real estate business stand out and compete with industry giants.
1. Optimize Your Google My Business (GMB) Profile for Local Visibility
Optimizing your Google My Business profile is essential for increasing local search visibility. An optimized profile makes your business show up in Google’s Local Pack (top 3 local results) and on Google Maps, helping buyers find you.
Steps to Get Started:
- Claim Your Listing: To manage business information, claim your GMB profile.
- Maintain NAP Consistency: Make sure that your name, address, and phone number are the same on your site, social media, and directories, as this adds credibility.
Complete All Fields:
- Business Hours: Include working hours and holiday availability.
- Office Address & Phone Number: Keep details accurate for easy customer reach.
- Business Description: Use location-specific keywords like “homes for sale in (City)” to improve search rankings.
- Website URL: Link to a dedicated page that highlights your real estate SEO services and how they enhance visibility.
2. Get More Reviews & Engage with Them
Customer reviews build credibility and enhance local Search Engine Optimization ranking. This is a crucial step for real estate professionals, as Google prioritizes businesses with high review counts.
How to Increase Reviews:
- Ask satisfied clients for feedback after a sale or property viewing.
- Send personalized follow-ups via email or text with a direct review link.
Respond to Reviews:
- Positive Reviews: Show appreciation. Example: “Thanks for the kind words! We’re excited to have been there to help you find your dream home.”
- Negative Reviews: Address concerns professionally. Example: “We understand your frustration. We are committed to resolving this issue. Kindly contact us so we can resolve it.
3. Optimize Your Website for Mobile Users
60% of home buyers look for properties on mobile. A non-mobile-friendly site can result in losing valuable prospects. Real Estate SEO implementation makes sure that your site provides a smooth experience on every device.
Key Mobile Optimization Factors:
- Responsive Design: Ensure that your website is optimized to fit different screen sizes.
- Fast Loading Speeds: Optimize code and compress images to increase load times.
- Clickable CTAs: Buttons like “Schedule a Visit” or “Contact Us” should be easy to tap.
4. Create Hyper-Local, High-Quality Content
To compete with large real estate sites, focus on locally relevant content that attracts buyers in your target market.
Content Ideas to Rank Higher:
- Neighborhood Guides: Cover schools, parks, shopping centers, and commute options.
- Market Trends: Share insights on local home prices, sales trends, and investment opportunities.
- Client Testimonials & Case Studies: Highlight success stories to build trust and improve credibility.
5. Build High-Quality Backlinks
Backlinks signal to Google that your real estate site is credible and valuable. Working with Real Estate SEO Experts ensures you earn strategic backlinks that boost rankings and drive targeted traffic.
How to Get Quality Backlinks:
- Local News & Blogs: Offer expert insights on market trends to get featured.
- Business Partnerships: Exchange links with mortgage brokers, home inspectors, and moving companies.
- Community Sponsorships: Support local events or charities to earn organic backlinks.
- Industry Directories: List your site on trusted platforms.
- Valuable Content: Create neighborhood guides, market reports, or interactive tools others will link to.
6. Ensure Your Site Immediately Feels Trustworthy
First impressions matter. Within seconds, visitors decide whether your site looks credible. If they sense anything is off, they’ll leave. Establishing trust is about taking a key part of Google’s ranking algorithm, tied to the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) concept.
Google prioritizes websites that show strong EEAT signals. Partnering with a Real Estate SEO Company will help you with this process. They ensure your site meets Google’s credibility standards while also appealing to potential buyers.
How to Build Trust on Your Website:
- Secure Your Site with a TLS Certificate: A TLS certificate protects sensitive data, like login credentials and personal details, from hackers. It also displays a padlock icon in the browser’s address bar, an instant trust signal for visitors.
- Showcase Social Proof & Achievements: Adding performance data, testimonials, and industry recognitions builds credibility.
- Highlight Your Real Estate Experience: Use detailed agent profiles, customer reviews, and trust badges to show visitors they are working with a credible professional.
Summing Up
Beating big competitors is all about appearing in front of the right buyers at the right time. Real estate businesses grow faster with an optimized website, a strong local presence, and strategies to build trust. However, keeping up with ever-changing SEO trends can be overwhelming. By collaborating with expert Real Estate SEO Services, your company remains competitive and ranks number one when prospective leads search for your services. Ready to dominate local searches? Get expert SEO support today and grow your real estate presence online.
