In the world of local SEO, having the right tools at your disposal can make all the difference. While many browser extensions might not stand up to full-fledged software, GMB Everywhere is an exception. This Chrome extension is packed with powerful features that can help businesses optimize and manage their Google Business Profile (formerly Google My Business or GMB) efficiently.
Whether you’re a small business owner managing your own profile or an SEO professional working with multiple listings, GMB Everywhere helps streamline the process, save time, and provide valuable insights into your competition. In this guide, we’ll explore how to make the most of GMB Everywhere and how it can give your business a significant edge in local search rankings.
What is GMB Everywhere?
GMB Everywhere is a Google Chrome extension designed to simplify the auditing and analysis of Google Business Profiles. It gives users quick access to essential data about their own profile or the profiles of their competitors. Whether you’re improving your profile or researching competitors, the extension offers powerful tools to give you a deeper understanding of what’s working and what’s not.
Once installed, GMB Everywhere allows you to pull up key information from Google Maps in just a few seconds. It’s an incredibly useful tool for auditing profiles and performing competitive research with minimal effort, helping you focus on optimizing your local SEO strategy.
Key Features of GMB Everywhere
GMB Everywhere is packed with features that make local SEO management simpler and more efficient. Let’s break down the main features and explain how they can benefit your business:
1. Explore Competitors’ Categories
Choosing the right categories for your Google Business Profile is crucial for improving your visibility in local search results. GMB Everywhere allows you to easily discover which categories your competitors are using. By examining the categories that top-ranking businesses in your area are selecting, you can optimize your own listing to increase your chances of ranking higher.
When you search for a business on Google Maps and click on their profile, GMB Everywhere displays the primary and secondary categories they’ve chosen. This gives you insight into how successful businesses are positioning themselves in the market, allowing you to make informed adjustments to your own profile.
2. Perform Quick Audits of Business Profiles
Running an audit of a Google Business Profile can be time-consuming, but GMB Everywhere makes it fast and easy. The extension allows you to gather important details about any Google Business Profile, including:
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Business website and contact details
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Review counts and ratings
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Knowledge panel information
Instead of spending time manually compiling this data, GMB Everywhere provides it all with just a few clicks. It’s a huge time-saver, especially if you’re managing multiple profiles. Plus, the tool offers links to external resources like page speed tests and website audits, helping you dive deeper into your profile’s performance with minimal effort.
3. Monitor and Manage Reviews
Online reviews are a crucial component of local SEO, and GMB Everywhere makes it easy to track your reviews and those of your competitors. With this tool, you can view:
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The total number of reviews
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Average review rating
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Reviews with photos
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Reviews from local guides
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Review trends over time
By comparing your reviews to those of competitors, you can spot areas for improvement in your review management strategy. For SEO agencies, this feature is a great way to show clients how their reputation has evolved and how it impacts their local SEO performance.
4. Analyze Competitors’ Google Posts
Google Posts are an essential part of your Google Business Profile and can have an impact on your local search rankings. GMB Everywhere makes it easy to analyze how your competitors are using Google Posts. You’ll be able to see:
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How often competitors post
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The average length of their posts
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The types of content they use (images, videos, promotions)
Understanding how your competitors approach Google Posts can help you refine your own strategy. For example, if successful competitors post more frequently or use specific types of media, you can incorporate these tactics to optimize your own posts and enhance your local SEO.
5. Location-Specific Insights with Teleport
One standout feature of GMB Everywhere is Teleport, which lets you see how businesses rank in different geographic locations. This is especially helpful for businesses with multiple locations or those targeting specific regions.
With Teleport, you can:
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Compare your rankings in different cities or neighborhoods
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See how competitors are performing in various locations
This feature allows you to tailor your Google Business Profile for different locations, helping you rank higher in specific areas and reach more customers.
6. Fast, Efficient Auditing
The most significant advantage of GMB Everywhere is how quickly it allows you to perform audits. With just a few clicks, you can gather all the data you need to evaluate a Google Business Profile. This eliminates the need for manual data collection, saving you valuable time.
For businesses and agencies managing multiple profiles, this feature is especially useful. It enables you to track performance and make adjustments quickly, ensuring your local SEO strategy remains effective.
Pricing and Plans
GMB Everywhere offers both free and paid versions, depending on your needs:
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Free Version: The free version allows you to perform up to five audits per month. This is ideal for those who only need occasional audits or are just starting out with local SEO.
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Paid Version: The paid version gives you unlimited access to all features and removes the audit limit. The pricing options are:
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$20 per month
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$120 per year (offering a 50% discount)
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If you need to run audits regularly or manage multiple Google Business Profiles, the paid version offers great value with unlimited access to all features.
It’s also important to note that white-labeling (removing the tool’s branding from reports) is not yet available. However, for most users, the features and insights provided by GMB Everywhere far outweigh this limitation.
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Who Can Benefit from GMB Everywhere?
GMB Everywhere is a powerful tool for businesses of all sizes, but it’s especially useful for:
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SEO Agencies and Professionals: If you manage multiple Google Business Profiles for clients, GMB Everywhere enables you to run audits quickly and gather competitive insights with minimal effort. It’s an excellent tool for managing local SEO at scale.
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Small Business Owners: If you’re managing your own Google Business Profile, GMB Everywhere provides valuable insights that help you optimize your listing and stay on top of your local SEO efforts. It’s a simple tool that can make a big impact.
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Local SEO Experts: If local SEO is your specialty, GMB Everywhere is an essential tool. It allows you to perform audits, track rankings, and gather location-specific insights to improve your Google Business Profile’s visibility in local searches.
Final Thoughts
If you’re serious about improving your Google Business Profile and boosting your local SEO, GMB Everywhere is a must-have tool. Whether you’re auditing your own profile, researching your competitors, or managing your online reputation, this Chrome extension provides the tools and insights you need to stay ahead in local search rankings.
