Postcards offer a cost-effective direct mail marketing option, effectively capturing customers’ attention. With postcards, you can generate a high rate of response from your target customers.
Postcard printing comes with many benefits. You can use it to increase sales leads, engage your existing customers, or introduce products and services to your customers. What’s best is they are easy to create and have a higher response rate.
However, to ensure they are opened and read, you need to create them correctly. Real estate postcards have a great likelihood of being noticed and read. Avoiding common errors that many businesses make with their postcards is crucial for success.
1. Keeping the Content Too General
Even though the goal of custom postcard printing is to increase awareness and propel your recipients to avail your products or services, you should not add generalized messaging so much that your postcard gets discarded. To garner attention, you must add a tailor-made message. Make sure you’re not emphasizing exclusively on your business. Keep in mind that it must be about solving the problems of your potential customers.
2. Not Keeping the Design Simple
Do not clutter the mailing postcards with excess information. Make sure the photos and message are clear. Use legible and clear fonts that are easier to read even from a distance. Don’t use excessive fonts or shades that do not complement each other. With postcards, simplicity delivers the strongest impact. Your postcard design must be legible and clean for your target customers to understand.
3. Forgetting to Add the Call to Action
When people come across something interesting on your postcard, it can pique their interest. However, if they do not know what to do next, they might discard the postcard or put it away for later. To make sure they take the desired action, you have to add the call to action.
4. Failing to Provide Your Contact Information
It might seem like common knowledge but often businesses forget to add their contact information on the postcard. When you are postcard printing and mailing, it must have your physical address, website address, and email address. Your contact information acts as the call-to-action on the postcard. When people read your postcard and they like what you have to offer, they can take a step further and get in touch with you. It is necessary to have all the important contact details on the postcard for your target customers to reach and do business with you.
5. Not Adding High-Quality Images
Visuals play an important role in attracting customers to your business through postcards. Avoid the mistake of sending postcards with poor-quality images. You have to make your business look stunning on your postcard. Hire a professional photographer to click the images for your business. Unique, professionally clicked images will make your business look responsible and trustworthy. Good photos are an investment that is surely going to pay off.
6. Not Making the Headline and Message Attractive
A captivating headline will quickly capture the attention of the audience. Hence, you need to ascertain you are getting it right. If you add a generic headline to your postcard, it will fail to garner the attention you are looking for. Combine a catchy headline with a compelling message to direct your reader to the primary content. The postcard’s colors and images should complement each other to capture the reader’s attention. Your message must clearly explain what you are promoting in a few words to make sure your postcard printing effort is a success.
7. Not Proofreading the Text
Errors on postcards can negatively impact the reputation of your business. Punctuation errors, spelling mistakes, or grammatical errors can ruin the brand message you are displaying to your target customers. Be sure to thoroughly proofread the content multiple times before printing the postcard. You can request someone else to review your work. Another good tactic is to read the content aloud as it will help in identifying the mistakes you might have overlooked.
