Born X Raised, often stylized as BornXRaised, is more than just a bornxraisedclothing.com streetwear brand; it’s a cultural movement deeply intertwined with its roots in Los Angeles. Since its inception in 2013, the brand has captured the hearts of streetwear enthusiasts, artists, and everyday people alike with its raw authenticity, community-driven ethos, and unapologetic storytelling. Co-founders Spanto (Chris Printup) and 2Tone (Alex Erdmann) envisioned a brand that would not only showcase their love for LA but also serve as a tribute to their upbringing and the culture that shaped them.
In this article, we’ll explore the brand’s origins, its connection to Los Angeles, its design philosophy, collaborations, impact on streetwear, and the future of Born X Raised.
The Origins of Born X Raised
Born X Raised was born out of adversity and a deep sense of nostalgia. Spanto, the brand’s co-founder, grew up in the neighborhoods of Venice and West Los Angeles, witnessing firsthand the gentrification that would later inspire much of the brand’s messaging. After spending time in prison, Spanto decided to channel his experiences and frustrations into something positive. Partnering with his childhood friend 2Tone, the duo launched Born X Raised as a way to preserve the essence of their community.
The name “Born X Raised” is a direct reference to staying true to one’s roots. For Spanto and 2Tone, it symbolizes the pride of being from Los Angeles and the resilience of the people who have called it home for generations. Their upbringing in a city that constantly evolves yet struggles with cultural displacement is the foundation of the brand’s ethos.
The Connection to Los Angeles
Los Angeles is more than a backdrop for Born X Raised—it’s the brand’s beating heart. From the iconic typography reminiscent of LA gang culture to the imagery of lowriders, palm trees, and murals, every piece tells a story about life in the City of Angels. Born X Raised celebrates the vibrant cultures of LA’s Chicano, Black, and other marginalized communities while also critiquing the forces of gentrification and commercialization that threaten these cultures.
One of the brand’s most famous campaigns was its “Gentrification Is Genocide” collection. This statement wasn’t just a bold marketing move—it was a heartfelt critique of the displacement of working-class families in Venice and other parts of LA. This ability to blend social commentary with streetwear aesthetics is part of what makes Born X Raised so unique.
Design Philosophy: Authenticity at Its Core
Born X Raised is known for its bold, unapologetic designs that reflect the brand’s core values. The graphics often incorporate gothic-style fonts, vintage-inspired motifs, and phrases that resonate deeply with those familiar with LA’s history and culture. Unlike many streetwear brands that rely heavily on trends, Born X Raised prioritizes storytelling and authenticity.
The brand often employs nostalgic color palettes and visual elements that evoke the 1990s—a time when many of the co-founders’ formative experiences took place. From oversized hoodies and T-shirts to statement jackets, each piece is designed with a sense of permanence, rejecting the disposable nature of fast fashion.
Collaborations: Building Bridges Through Streetwear
Collaborations have been a cornerstone of Born X Raised’s success, allowing the brand to extend its reach while staying true to its roots. One of their most notable partnerships was with Nike, resulting in a limited-edition Air Force 1 that quickly became a grail for sneaker enthusiasts. The collaboration celebrated LA culture while integrating Born X Raised’s signature style, such as the gothic fonts and community-centric messaging.
Beyond Nike, Born X Raised has partnered with brands like Converse, the Los Angeles Rams, and even the LA Dodgers. These collaborations not only highlight the brand’s influence but also demonstrate its ability to bridge the gap between streetwear and mainstream culture. Each partnership feels intentional, with designs that reflect the brand’s ethos rather than simply slapping a logo onto a product.
Community and Social Impact
Born X Raised isn’t just about selling clothes; it’s about creating a sense of community. The brand frequently hosts events that bring people together, such as block parties, pop-up shops, and charity initiatives. These events often take place in neighborhoods that inspired the brand, further reinforcing its commitment to the people and culture of LA.
In addition to celebrating community, Born X Raised also gives back. The brand has collaborated with organizations that support underserved communities, providing resources and opportunities for youth in Los Angeles. This philanthropic approach is a testament to Spanto and 2Tone’s vision of using streetwear as a platform for positive change.
The Impact on Streetwear
Born X Raised has carved out a unique space in the highly competitive world of streetwear. While many brands focus on hype and exclusivity, Born X Raised emphasizes authenticity and storytelling. This approach has earned them a loyal fanbase that spans generations and demographics. Their ability to stay true to their roots while navigating the ever-changing landscape of fashion is a key reason for their longevity.
The brand has also inspired a new wave of streetwear designers who prioritize community and culture over mass appeal. Born X Raised’s success demonstrates that it’s possible to create a brand that is both commercially viable and culturally significant.
The Future of Born X Raised
As Born X Raised continues to grow, the brand faces the challenge of maintaining its authenticity in the face of increasing mainstream attention. However, if their past is any indication, Spanto and 2Tone are more than capable of navigating this balance. Their commitment to their roots and the community that shaped them ensures that the brand will remain grounded, even as it reaches new heights.
Looking ahead, fans can expect more thoughtful collaborations, impactful campaigns, and designs that continue to celebrate the essence of Los Angeles. Whether it’s through clothing, events, or community initiatives, Born X Raised will undoubtedly continue to make its mark on both the streetwear industry and the cultural fabric of LA.
Conclusion
Born X Raised stands as a testament to the power of authenticity, storytelling, and community in the world of fashion. What started as a small streetwear brand has grown into a cultural movement that resonates with people far beyond Los Angeles. By staying true to its roots and using its platform to uplift others, Born X Raised has become a beacon of hope for those who believe in the transformative power of fashion.
In a world where trends come and go, Born X Raised reminds us of the importance of staying true to where we come from. It’s more than a brand—it’s a lifestyle, a statement, and a love letter to Los Angeles. As the brand continues to evolve, one thing is certain: Born X Raised will always be a voice for the streets, the community, and the culture that inspired it.
