An ecommerce website needs to be more than just visually appealing. To provide an excellent user experience, the latest functionalities must be implemented on the site. To get higher engagement and boost conversions, a brand must go with a bespoke web design. A custom website can be developed according to a business niche and needs.
A custom web design ensures that the website looks aesthetically appealing. Web developers will work towards making an efficient site with the latest functionalities and features.
How Can A Custom Web Design Drive More Sales?
Your web design company will plan a bespoke web design for your brand. A customised design will help you drive more sales. Below we are mentioning a few tips to improve your website:
Properly Structure Your Categories
Your web design team must properly structure your categories. An easy product category structure will offer an excellent shopping experience to your customers. Category names must be self explanatory and help customers find what they are looking for.
Your design team must avoid including too many sub categories so that your customers’ journey remains simple. Various filtering options must be provided to users so that they can effortlessly find their products. Straight forward structure of categories will not only provide a great user experience but also reduce user bounces.
KOL Limited is a leading web development company in the UK. They have expertise in developing result oriented ecommerce websites. They also provide digital marketing services such as SEO (search engine optimisation), PPC (Pay Per Click), social media marketing, content marketing and email marketing.
Frictionless Checkout Section
Your business will not be able to make profit if your checkout section is not hassle free. So, discuss this properly with your web design company. Frictionless checkout will result in lower cart abandonments. Your web developers will show all the important information on the page, such as products in the cart, VAT, subtotal, shipping costs and more.
Your checkout form must only have fields for necessary information. Make sure not to ask for extra information as it can irritate your users. The web development company will also test the checkout form and process for any glitches.
All the payment methods you are offering must be displayed on the cart and checkout pages. Make sure to provide a guest checkout option so that users are not forced to create their account on your site.
Striking Product Pages To Attract Users
Striking bespoke web design of product pages can attract more users which in turn will result in higher conversions. Compelling product descriptions along with high quality product images are necessary. Mention all product features and specifications in simple language. The content must include relevant SEO keywords, this will result in getting your web pages to rank higher on SERPs. Product prices and shipping costs too should be mentioned on the product pages.
Web designers must place alluring add to cart buttons on product pages to get more sales.
Don’t forget to add your ratings and customer reviews on product pages to build trust in your brand. Make sure to add only trusted payment methods to your site.
Include Filters To Provide Hassle Free Shopping Experience
When you go with custom web design, your design team will include numerous filters. Depending on your products, different filters such as size, product type, colour, brand, price (low to high), price (high to low), review ratings, etc should be used. These filters will be useful if you have thousands of products in your sub categories. Instead of scrolling through all products, users can filter down exactly what they are looking for. Filtering options will make shopping hassle free for your customers.
Your web development team can also add custom sorting options for products having special features. Potential customers can sort through them effortlessly without any hassles.
Pop Ups Can Be A Distraction
Using too many pop ups can distract users from enjoying shopping on your website. One or two special offer pop ups are fine but overdoing can result in lower conversions and higher bounce rates. Pop ups can disturb users and result in a dissatisfying user journey. When potential customers are exploring products your team must make sure pops ups are not distracting them. Pop ups can appear at places that will not disrupt user journey.
After reading the article, you must be aware of the ways a bespoke web design can drive more sales and boost your business.
