Market Overview
The global air fryer market size attained a value of USD 1,020.34 million in 2024. The market is further expected to grow at a CAGR of 7% between 2025 and 2034, reaching a value of USD 1,875.85 million by 2034. The increasing demand for healthier cooking appliances and a growing trend towards healthy eating are key drivers behind this growth. As consumers become more health-conscious, there is a rising preference for cooking methods that require less oil, and air fryers are seen as an ideal solution to achieve this. Additionally, the growing popularity of easy-to-use, time-saving kitchen appliances is contributing to the expansion of the market. The versatility of air fryers, which can bake, grill, and fry, is also making them a preferred choice for many households. As technology continues to evolve, air fryers are becoming more energy-efficient and multifunctional, further driving consumer adoption across different regions.
Market Segmentation
By Device Type
Manual Air Fryers
Manual air fryers are the more traditional models, offering simplicity and ease of use. They are typically less expensive compared to their digital counterparts, making them a popular choice among budget-conscious consumers. These air fryers usually feature basic controls, such as temperature and time settings, and rely on the user to make adjustments during cooking. While they may lack the advanced features of digital air fryers, manual models remain a strong contender in the market due to their straightforward design and cost-effectiveness. They are particularly favored by those who prefer a hands-on approach to cooking, providing a more tactile cooking experience.
Digital Air Fryers
Digital air fryers offer enhanced functionality with the convenience of preset cooking programs and touchscreen interfaces. These models are gaining popularity due to their ability to save time and simplify cooking, with users able to select settings for specific recipes or ingredients. Digital air fryers typically offer more precise control over cooking temperatures and times, allowing for a more tailored cooking experience. The growing consumer preference for convenience and the ability to cook multiple dishes effortlessly has made digital air fryers a favored choice in many households, driving the segment’s growth.
By Type
Drawer Type
Drawer-type air fryers are designed with a pull-out drawer for easy food placement and removal. This design is considered more user-friendly because it allows the cook to shake or flip the food during the cooking process without opening the device. Drawer-type air fryers are particularly popular in smaller kitchens, where space efficiency is crucial. They tend to be compact and easy to store when not in use. This type of air fryer is often chosen by individuals who value simplicity and ease of use.
Lid Type
Lid-type air fryers have a lid that opens upward, providing a larger cooking space. This design is more suitable for preparing larger quantities of food or cooking multiple items at once. Lid-type air fryers are gaining traction in commercial kitchens and for larger household needs. They often offer more versatile cooking options, including baking, grilling, and roasting. The larger cooking capacity and multifunctional abilities are making lid-type air fryers increasingly popular, especially in households with multiple members or those who entertain guests frequently.
By Distribution Channel
Hypermarkets and Supermarkets
Hypermarkets and supermarkets have long been the go-to retail outlets for consumers to purchase household appliances. Air fryers are increasingly available in these stores due to their growing demand. These outlets provide the advantage of direct customer interaction, allowing potential buyers to physically examine the air fryers before making a purchase. Consumers can often see product demonstrations or receive expert advice, which influences their buying decisions. The broad availability of air fryers in hypermarkets and supermarkets makes it a significant distribution channel in the market.
Electronic Stores
Electronic stores specialize in household gadgets and kitchen appliances, making them a key point of sale for air fryers. Many consumers prefer visiting these stores to purchase electronics because of the knowledgeable staff who can explain the features and benefits of different models. Electronic stores also often offer extended warranties or promotions, which can further drive consumer interest. With a focus on high-tech appliances, electronic stores cater to the growing market of digital and smart air fryers, which are equipped with advanced features.
Online
The online retail space has seen rapid growth in recent years, and it is now one of the most convenient channels for purchasing air fryers. E-commerce platforms provide consumers with access to a wide variety of brands and models, often with detailed product descriptions, customer reviews, and competitive prices. Additionally, online retailers frequently offer deals, discounts, and free shipping, making it an attractive option for consumers looking to save money. As the convenience of online shopping continues to attract more consumers, this distribution channel is expected to play an increasingly significant role in the air fryer market.
Others
Other distribution channels, such as specialty stores and direct sales through brand websites, are also gaining prominence. These channels cater to niche markets and provide consumers with unique models or customized air fryers. While the market share of these alternative channels is smaller, they are important for driving innovation and offering more personalized options to consumers who may have specific needs or preferences.
By End Use
Household
Air fryers are increasingly being adopted in households due to their convenience and ability to prepare healthier meals. As consumers become more health-conscious, the demand for air fryers in the home cooking sector is rising. These appliances allow individuals to cook with little or no oil, significantly reducing fat content while preserving flavor and texture. Additionally, the versatility of air fryers, which can cook a variety of foods ranging from fries to baked goods, makes them a popular choice for everyday use. The household segment is expected to remain the largest segment in the air fryer market, driven by the growing trend toward home-cooked, healthy meals.
Commercial
Commercial establishments, including restaurants, cafes, and fast food chains, are increasingly utilizing air fryers to streamline food preparation and offer healthier menu options. Air fryers allow for faster cooking times and reduced oil consumption, making them ideal for high-volume food service operations. As the demand for healthier food options rises, commercial establishments are turning to air fryers as part of their strategy to cater to health-conscious consumers. The commercial segment is expected to experience steady growth, with air fryers becoming a staple in commercial kitchens worldwide.
Regional Analysis
The air fryer market is experiencing significant growth in North America, Europe, and Asia-Pacific. North America is leading the market, driven by increasing health awareness and demand for convenient cooking appliances. The popularity of air fryers in Europe is also rising, particularly in health-conscious countries like Germany and the UK. In Asia-Pacific, the demand for air fryers is fueled by the growing middle class and the increasing preference for modern kitchen appliances. Other regions, including Latin America and the Middle East, are expected to show steady growth as awareness of air fryers and their benefits spreads.
Competitive Landscape
Key players in the air fryer market include:
- Koninklijke Philips N.V.
- SharkNinja Operating LLC
- Newell Brands, Inc.
- Breville Group Limited
- Havells India Ltd.
- TTK Prestige Ltd.
- NuWave, LLC.
- Faber S.p.A.
- United Gain Limited
- Corelle Brands LLC (Instant)
These companies are focusing on innovation, product differentiation, and expanding their product portfolios to cater to diverse consumer preferences. Partnerships, acquisitions, and the development of new product features are strategies being employed to maintain a competitive edge in the market. As the demand for healthier cooking appliances continues to rise, these companies are poised to benefit from growing consumer adoption of air fryers.
