There are now many businesses selling frozen food items that it can get difficult for customers to choose which one to buy. A brand needs to ensure it is manufacturing good-quality products that are safe to consume. The product needs to remain fresh for customers to eat.
Many people buy frozen food items due to them being convenient therefore it is important that the brand focuses on making people’s life easier. This is true when it comes to frozen food boxes. They should be simple to use and not confuse people in any way. The packaging can also help in increasing the shelf life of the product.
The following looks at innovations in packaging for longer shelf life and customer convenience when it comes to the packaging of frozen foods:
Selecting the right materials
The packaging materials you choose will play a role in impacting whether the shelf life of the product will increase and whether the box will be user-friendly. Nowadays there are many packaging materials that a company can choose to make the box be perfect for the product and to protect it effectively as well.
It is important to look for materials which will prevent freezer burn and which can protect the box and product at extremely low temperatures and normal temperatures as well. The packaging needs to provide effective barrier properties against impacts like air, moisture, light, etc. In this way the product can maintain its flavor as well as nutrients.
Packaging materials like insulated cardboard or flexible plastic films can for instance be consider. It depends on the type of frozen food product that have the packaging, according to this you should choose which material will be best to make frozen food boxes wholesale. For instance if you are packaging a frozen pizza, you can choose good-quality and food-grade cardboard to place it in so that it remains protected from external impacts and can remain fresh.
Functional features
The packaging needs to be easy to use. It should be simple to open and reclose as well. People often take out the frozen food and leave the rest in the box and use it when needed. This should be easy for customers to do. Packaging which is resealable will be helpful. It can maintain the freshness of the product and even prevent freezer burn. This is useful for frozen food items that are not consume all at one time.
The box should be strong but easy to carry. Cardboard is a material that can be consider as it is lightweight and sturdy and can be customize as well. You can even consider heatable packaging for the product that needs to be heated. The box will be made so that it can be placed in the microwave.
Details about frozen food product
Customers want to know what you are selling and it is important to include these details clearly on the box. The packaging should be print so that it remains “safe” and does not contaminate the product with chemicals.
A brand needs to include relevant details on custom frozen food boxes that customers need to know. For instance you should mention what the product is, its quantity, ingredients and nutritional facts. It is important to provide cooking instructions if needed. These should be clear and concise. They will be able to guide customers, allowing them to easily prepare the meal.
You can consider smart packaging here by including QR codes on the box that will lead people to cooking instructions and other details about the product. The packaging design will not look complicated and people will still get details about the item that they want to know about.
Any information that is include on the box must be clear and included in a font that customers can easily read. It should even look good with the overall packaging design. You can even add an image of the product on the box helping let people know about it.
A transparent window may be include on the packaging helping consumers view the frozen food product in it. This will let customers quickly and confidently decide whether they want to buy the product as they will get a glimpse of it through the window.
You even need to include brand information like a company logo, brand contact details, etc. on the packaging as people need to know this.
Innovations in packaging allow a brand to end up with perfect frozen food packaging that will be able to protect the product from getting contaminated and increase its shelf life. Customers will be able to enjoy a tasty and healthy meal in this way.
The packaging can even be design allowing it to be user-friendly. Many people will be drawn to boxes like these which make their life easier. Therefore the packaging can help a brand stand out and be seen positively in this competitive industry drawing people’s attention to a brand and what it is seloing.
