Making the switch from managing your advertising in-house to working with a PPC agency can feel like a big step. For many businesses, especially growing ones, it’s a natural move when in-house strategies stop delivering strong results or when the team can no longer keep up with the platform changes. In this guide, readers will learn exactly how to transition smoothly to a PPC agency and what to expect during the process. Brand Surge, a trusted marketing partner, helps businesses like yours make this switch without stress. In fact, working with a PPC agency could improve your campaign performance, free up internal resources, and bring in better ROI.
Why Businesses Consider Leaving In-House Ad Management
Internal Teams Reach a Limit
Most businesses begin by managing ads internally. This works fine in the early stages. However, as the business grows, the advertising needs become more complex. Managing platforms like Google Ads, Bing, and social ads requires constant learning and experience.
Limited Tools and Data
PPC agencies often have access to advanced tools and software that in-house teams may not be able to afford. These tools can provide deeper insights, better reporting, and stronger targeting.
Time Constraints
Running ads in-house demands time. From keyword research and ad writing to budget optimization and tracking, it takes hours each week. A PPC agency handles all this so the internal team can focus on other key areas.
Signs It’s Time to Hire a PPC Agency
Ad Performance Has Plateaued
When clicks and conversions stop growing or even start declining, it’s a red flag. A fresh set of expert eyes can spot issues and opportunities.
In-House Expertise Is Limited
Not every company has a full-time PPC expert. Often, marketing generalists run ads along with other duties. A PPC agency brings specialized knowledge that can unlock new growth.
Scaling Becomes Difficult
As budgets grow, ad strategies must evolve. A PPC agency has experience scaling ad campaigns across industries, budgets, and platforms.
Preparing to Work With a PPC Agency
Collect Your Historical Data
Before a PPC agency can help, they’ll need to understand your current and past campaigns. Collect your account data, performance reports, and access credentials.
Define Your Goals
Think about what you want from the agency. More leads? Lower cost per click? Better reporting? Knowing this ahead of time helps the agency shape their strategy.
Talk With Your Team
Make sure everyone on your internal team understands the change. Communicate why you’re making the move, what the agency will handle, and what your team will focus on moving forward.
Choosing the Right PPC Agency
Look for Industry Experience
Not all agencies are the same. Some specialize in e-commerce, while others focus on B2B. Choose a PPC agency with experience in your industry.
Ask About Communication and Reporting
You’ll want regular updates. Ask how often you’ll receive reports, who your point of contact will be, and how often you’ll meet to review campaigns.
Review Their Past Work
Look for client case studies, testimonials, and performance examples. Ask for proof that they’ve helped businesses like yours.
The Transition Process Step by Step
Step 1: Kickoff and Onboarding
After signing the contract, the agency will start onboarding. You’ll share access to your ad accounts, Google Analytics, and other tools. They may also request past reports and data.
Step 2: Strategy Development
The PPC agency will take time to review your current ads, competitors, and industry. Then, they’ll present a new strategy that aligns with your goals.
Step 3: Campaign Setup or Optimization
Depending on what they find, the agency may start from scratch or adjust your current ads. They’ll fix tracking, add negative keywords, rewrite ads, and more.
Step 4: Launch and Monitor
Once campaigns are live, the agency monitors performance closely. They’ll track clicks, conversions, and budget use. You’ll get reports regularly to see what’s working.
Step 5: Ongoing Optimization
PPC is not set-it-and-forget-it. The agency will test ads, adjust bids, and refine targeting based on real results. This ongoing process improves performance over time.
Common Challenges and How to Overcome Them
Fear of Losing Control
Some teams worry about giving up control. But a good PPC agency works with you, not instead of you. Stay involved with regular check-ins.
Transition Takes Time
It may take a few weeks for the agency to learn your brand and show results. Be patient and use that time to focus on internal projects.
Communication Gaps
Keep communication open. Make sure your agency knows your goals, product changes, and customer feedback.
How Brand Surge Supports a Smooth Transition
At Brand Surge, we understand how difficult transitions can be. That’s why we’ve built an onboarding process that makes the handoff easy. From the first call, we assign a dedicated team to your brand. We audit your accounts, listen to your goals, and share a plan before making any changes.
We also offer weekly or bi-weekly check-ins, so you’re never left in the dark. Our team focuses on transparency, performance, and building long-term partnerships.
Key Questions to Ask a PPC Agency Before Signing
- Who will be managing my account?
- How do you define success?
- What tools do you use for tracking and reporting?
- How do you handle poor-performing ads?
- How often will we meet to review performance?
Making the Most of Your New PPC Partnership
Stay Involved
Even after the transition, keep engaging with your agency. Your feedback helps them create better campaigns.
Share Product and Service Updates
If your business changes, your ads should too. Keep your agency in the loop about launches, promotions, or service updates.
Review Reports and Ask Questions
Don’t just glance at performance reports—ask what the numbers mean. A good agency will be happy to explain and adjust.
Final Thoughts
Switching from in-house advertising to a PPC agency doesn’t have to be stressful. With the right planning, communication, and partner, it can unlock stronger results and long-term success. Brand Surge has helped many businesses transition successfully and can do the same for yours. If your team is feeling stretched or your campaigns need new life, now might be the perfect time to make the move.
